Pioneering Brand Activations with the help of Sidekicker’s promotional models
Leading PR agencies, Professional Public Relations, is renowned for producing cutting edge PR campaigns and brand activations across the country. They use Sidekicker to access hundreds of promotional staff to represent their clients at product launches and activations. Sidekicker gives PPR an extended promotional workforce at their fingertips.
Sidekicker promotional staff representing household brands
For one notable campaign, PPR put together a dynamic team of promotional models to represent one of their household clients. The goal of the promotion was to educate customers about Australian Post’s new digital mailbox service. The promotional staff worked in-store signing up customers to the service on iPads. They clearly explained the new product and rewarded new sign ups with free movie passes.
The activation took place in Melbourne and Sydney simultaneously with 30 Sidekicks dispersed over 10 stores. The promotion resulted in thousands of sign ups to the service.
“The Sidekicks were all fantastic! They were punctual, fast learners and did a great job of promoting the product.” Hannah Marcuson, PR Professional
Learn more about finding curated promotional models on Sidekicker here.